Clive Humby (Investor and Director in Purple Seven)

Clive is an Investor and Director in Purple Seven. In addition Clive is Chief Data Scientist at Starcount, exploring mathematical methods for building insight in social media to understand influence, effectiveness and sentiments of consumer tribes, stars and brands.

Previously Clive was Founder and Director of dunnhumby, pioneering the application of technology to understanding consumer behaviour. Before dunnhumby, Clive was the leader of the technical team that developed the first commercial application of census data to consumer marketing and the development of the ACORN system at CACI. Clive is also visiting professor in Integrated Marketing at Northwestern University in Evanston, IL. USA and in Marketing at Cranfield University as well as recently becoming Director on the Board of Friends at the Royal Academy.